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Olive Canada Network Expands its Reach With iVillage and NBC Sports - Two Leading Online Destinations Join Canada’s Premium Content Online Network
« Back to all newsToronto, February 26, 2007 - Olive Canada Network, Canada’s leading online ad sales network has boosted its reach in two key vertical markets with the addition of iVillage.com and NBCSports.com to its network of premium online properties.
“iVillage.com is the leading women’s community on the web and has tremendous reach - over 2.2 million Canadians visit the site every month,” says Simon Jennings, General Manager of Olive Canada Network. “Reaching the highly desirable female demographic is key for many of our advertisers - iVillage.com provides a highly targeted, premium audience that is unparalleled on the web.”
“We are also thrilled to bring NBC.Sports.com into the network”, added Jennings. “Adding iVillage.com and NBCSports.com at the same time means we can offer the best of both worlds to advertisers looking to deliver strong brand messaging in top-tier environments.”
“Olive Canada Network has cultivated a robust group of online properties,” says Peter Naylor, Senior Vice President, Digital Media Sales, NBC Universal. “Their strong relationship with the advertising community will ensure that iVillage and NBC Sports are well represented in Canada.”
“iVillage.com and NBCSports.com are significant additions to Olive Canada Network's offering of premium sites. These sites successfully balance and extend the reach of the network and offer exciting new opportunities for Canadian advertisers," says Maura Hanley, Senior Vice President, Direct and Interactive, Media Buying Services.
iVillage.com, the leading online destination for women, features editorial content on health, fitness, pregnancy, parenting, home, food, beauty, entertainment and relationships. Other properties under the iVillage umbrella include iVillage Total Health, Astrology.com, GardenWeb, and gURL.com, the leading online community for teenage girls.
A leader in sports, NBCSports.com contains the latest in scores, news and highlights from NHL, NFL, MLB, NBA, golf, tennis, NASCAR, college football and basketball.
About Olive Canada Network
Olive Canada Network is one of Canada’s leading online advertising networks and reaches over 12 million unique Canadian visitors monthly on its network of top-tier sites. Olive Canada Network offers Canadian media buyers a one-stop shop for highly-engaged online Canadian audiences across premium Canadian and U.S. content channels, including CNET.com, ArtistDirect.com, thestar.com, LiveDeal.ca, toronto.com, cyberpresse.ca and tetesaclaques.tv. Olive Canada Network is a partnership between Torstar Digital and Gesca Digital.
About iVillage Properties:
IVillage, a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 16 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site’s interactive features, including thousands of message boards and blogs, allow women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion.
Established in 1995, iVillage’s brand extensions include iVillage UK, iVillage Parenting Network and owned sites Astrology.com, gURL.com, GardenWeb, Health Centers Online & Healthology.com. The company, acquired by NBC Universal in May 2006, is based in New York.
For more information contact:
John Settino/Darren Beaupre
The iPR Group
416-901-5963
john@theiprgroup.ca/darren@theiprgroup.ca
Amy Zelvin
NBC Universal Digital Media
V: 212-664-7436
Amy.Zelvin@nbcuni.com