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BabyCenter

573,000 unique visitors, 8.7 million page views

Audience Profile
Female 62%
Age 25-34 37%
Ontario 41%

BabyCenter is dedicated to helping new, expecting and "actively trying" parents find the information, support and reassurance they need. The site is here to bring high-quality, medically reviewed information, and a community of supportive, helpful parents.

BabyCenter offers practical advice from expert sources, such as obstetricians, pediatricians, doctors, midwives and fellow parents.

BabyCenter's overall mission is to help parents make the most of one of life's greatest experiences by helping to calm their worries and save them time. The site tries to represent multiple points of view, knowing that no two pregnancies, no two births and no two children are alike.

The writers are health, pregnancy and parenting experts. Just as importantly, they are moms and dads living the subject first-hand, raising newborns, toddlers, and older children. Besides this hands-on experience, BabyCenter thoroughly researches and fact checks every article published. A team of medical experts is used to ensure the quality and accuracy of the material.