| Audience Profile | |
|---|---|
| Male | 53% |
| Region | Quebec |
| HH Income: $40,000 - $59,999 | 24% |
Launched in December 2000, Cyberpresse.ca is French Canada's No1 content-driven information source for French-Canadians and web venture of Power Corporation, which operates seven of the most important daily newspapers in the French Canadian market : La Presse in Montreal, Le Soleil in Quebec City and Le Droit in Ottawa, among others. It is the No 1 French-language newspaper site in North America, to which 50 dedicated web journalists and 500 correspondents and collaborators throughout the world contribute each day.
We reach 1.3 million monthly unique visitors who generate on average close to 54.7 million page views. We promote our site using punctual online and offline advertising campaigns and viral contests. Furthermore, our brand is continuously vehicle in La Presse and in our 6 other dailies and magazine.
In addition to World, Political, National and Regional news contents, we offer vertical channels that fit our users' needs and tastes: A&E, Blogs, Health, Lifestyle, Opinions, Science, Sports and Travel as well as four stand alone sites in the Automotive, Business and Finance, Home Owning and Technology fields. Contrary to most of our competitors (i.e. Sympatico/MSN and Canoe) we are not linked in any way to an Internet or application service provider, which provides us with a much more content-driven, captive and valuable audience.
Note: 85% of traffic is generated during business hours (8:00AM to 6:00PM, Mon. to Fri.)